The old Cliche "You can talk the talk, but can you walk the walk"... There is more wisdom, truth and depth in this one cliche than new times will ever be able to match. So easy are the promises that come from our mouths with an anticipation to sell. Getting people in the door is one thing, but keeping them in and buying the product is another. To me there is only one way to become a world class organazation. And that is to BE world class individuals throughout the organization. That's right a "Culture" of individuals who completely believe in what they do. When all are working in the same direction with the same (humanitarian) goal, it becomes a powerful & attractive source of energy of which almost all people want to be a part!!!