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Preparing students ahead of the event is important.  Hold workshops of varying hours to accommodate scheduling conflicts.  Hit on topics like resumes and tailoring it to be industry specific.  Prep them for having a strong elevator speech so they stand out. Remind students to dress professionally even for a virtual event.  Most importantly, I learned that strong, effective communication and reminders about the event effects campus buy-in and the overall success of the job/career fair.

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