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As a career counselor, I would encourage a student to think of their entire online presence as a marketing strategy for attracting potential employers. It is now important to have an online presence in the fields the student is seeking a career in, as well as specifically adding their own brand in a way that will attract employers (find me, become interested in me). A tactical use of keywords specific to the desired career will increase the number of potential employers that will find your students online presence.

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