Having a mission statement for your career services office is important. It is also necessary to build in career services activities throughout the tenure of students so they are adequately prepared to find a job after graduation. This includes resume writing, interview skills, negotiations, and providing them with job leads and job fairs. Career services and job placement activities can also be used by admissions to attract new students as long as the institution is following through on what it says it delivers as part of the educational experience. I also think embedding career services activities into select classes is beneficial and provides dedicated time for career services to work with current students.
