Hi Deborah
Congratulations. You have built a wonderful base for a career services department. More offerings than many established schools. You have put the foundation in for further growth.
Seems like you have two challenges. One is to market the career services to students and the other is to develop their work ethics. Marketing career services is an on-going task. This means well thought out strategies to reach everyone campus wide - faculty, staff, students, alumni, and employers. Lots of public relations. You might also make completion of career services workshops a requirement or a privilidge. To prepare students for the world of work you might consider inviting successful grads to talk about how to be successful on the job. Employers might also be willing to talk with students about the importance of good work ethics, how to negotiate salary, job retention, getting an increase, etc. Job shadowing and mentoring could work.
Keep up the good work.
Best wishes
Susan