I learned that compliant cost conversations mean full disclosure — covering tuition, fees, books, and other costs up front rather than piecemeal — and that value needs to be built before cost is presented, so the conversation feels like an investment rather than a sales pitch. I also learned to keep financial aid discussions strictly to "financial aid is available for qualified students," directing specifics to the financial aid team instead of speculating or reassuring prospects myself.
Going forward, I plan to apply this by being more proactive and complete when discussing cost, tying it back to what I've learned about each prospect's motivation, and staying disciplined about not overstepping into financial aid advice that isn't mine to give.