When talking to potential students regarding their admissions concerns and questions, it is important to be prepared both as an individual and the environment. Each student needs to be assessed as to their level of preparation and understanding, as well as their preferred method of communication. Do they like lots of detail, or are they easily overwhelmed. It helps to be a good listener and reflect on the information they are communicating in order to craft an authentic and unscripted response. I think this translates to any career field, such as teaching, to find the best way to reach your students and be effective.