<p>Creating relationships with students is very important because you are trying to build trust with them, so they feel confident and comfortable making a decision. You are there to guide them and checking in throughout the process to make sure you everyone's on the same page and ready to move forward is very important because there may be an instance where they need clarification. The rapport you build helps ensure they trust you. You become a person they can come to not only during the enrollment process but after attendance as well and may even lead to them referring other students to the school.</p>