It is important to get the buy-in of the student from the point of awareness throught their research, shopping or browsing, ensuring that we captivate their interest and lead them to make a purchase which is their enrollment. I have also learned that the traditional face to face admissions interviews are costly and time consuming. The new hook is a no-pressure approach with prospective students having access to information 24/7. The new hook allows for interaction between admissions and students so that the admissions can get a deeper knowledge about the student. It must be noted that not every prospective student is ready to begin immediately.
