Oscar,
In my experience (8 years of college admissions) the majority of applicants will be concerned about the cost of school. What I would suggest is a good conversation with potential enrollees to determine what there financial situation is. When you understand their situation, you'll be better able to refer them to the appropriate party. I work for a school that does not offer title IV funding. We rely on students seeing the value in their training and many self pay or seek grants to cover the cost of the school. If your school offers Title IV funding then you can refer enrollees to the financial aid department to walk them through that process. Either way, you'll be expected to show them the value in your training.
Eric
