Hello All! Internet marketing to reach leads is nothing new. Companies far and wide invest in this medium to promote their businesses and they should. How to reach new customers is changing. It is becoming social. The TV age lasted over 50 years. Yes a long time. Companies spends million for creative advertising agencies to create new witty ads. But there is the problem. We are bombarded with thousands of ads per day and almost all get blocked out. People turn to their social groups. Deep down we all know that we are not going to talk to our friends about something average or boring. We are going to talk about something worth talking about. So instead of sinking millions into ads that will get washed out, lets reevaluate our product, make it unique and interesting, turn to the social media to communicate it to our niche, have it talked about because it is unique then create new business. Put the millions for TV advertising into research and developing of new exciting offerings/courses, etc.