We have recently started having regular open houses. We change our radio and newspaper ads to promote it, as well as put it on our website. We either send out an email or letter (if they don't have an email address) to invite past, present and potential students as well as corporate contacts. We follow this up with a personal phone call. We flyer drop the businesses in the area and then follow up with a phone call. This has been working quite well, however I think we can improve by making sure the local media always knows what is going on at our school via press releases and news articles. I will also try to get on the public announcements.