We have created publicity cards for the last three months: Purpose: To create more referral leads to our school. Contact: Contact the students who already like the programs we offer-our students. Cards: The cards are created in-house on the computer. A piece of bubble gum is attached and and handed out to the students as they leave class. We used the following saying: February: Be a Sweetheart! Refer a friend to XXXX. March: Don't count on Luck for your career success enroll at XXXX. April Hop on over and start your new career today! Each card has the name and phone number of the school.