Hi Brian. Yes, I hear that cost is uncomfortable for a lot of folks to talk about. I'm cutting/pasting a response that you may want to consider using the next time someone asks you what tuition is. Try this simple dialogue the next time someone asks you for cost. First, answer their question in a simple, straight-forward way. For example, "the tuition for that program is $20,000." Then follow with this question, "is that what you expected?" Their response is key because they only can answer 3 ways (yes, no or I'm not sure). If they say yes or they're unsure, then move on. If they say, "it's a lot of money" then ask them, "compared to what?" This follow up question is KEY because you need to know what they're comparing the cost to. From here,you can then have a dialogue about learning more about your school/program in order to make a realistic comparison. Does this help?