Interactivity The first step toward a more interactive and animated discussion is faculty members who guide the learning experience. The instructor’s actions and interactions are what drive activity in the classroom. In order to make your job more fulfilling, working with your colleagues and lead faculty to update discussion assignments is something you should consider. Interactive methodologies of faculty-student contact in our online student environment, is a powerful retention tool and can add value to both internal and external marketing missions. As competition heats up in the online educational universe, the time is now to gain market share based on sound customer service and forward-looking strategies.