Understanding Your Institution’s Offerings | Origin: AC103
This is a general discussion forum for the following learning topic:
Building Deep Product Knowledge for Admissions Success --> Understanding Your Institution’s Offerings
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
One thing that stood out to me in this module is that product knowledge is much more than knowing the programs your institution offers. It also means understanding the student experience, support services, expectations, costs, and even the limitations of what your institution can provide.
I plan to apply this by making sure I understand enough about our programs and services to have honest conversations with prospective students. The goal should not just be to get someone enrolled, but to help them understand their options and decide whether the program is actually a good fit for what they want to accomplish.
Mastering Product knowledge supports credibility and confidence. Staying informed requires curiosity, attention and collaboration with colleagues. Understanding what your surrounding competitors are is also helpful to prospective students and encouraging them to do their research.
Knowing your school well helps you explain programs clearly and accurately. It lets you show students the differences between options and what to expect. I will use this by learning more about each program and connecting that information to what students want. It helps me guide students to the right fit.
