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P/T teachers and "buy in" as PR mouth pieces, in and out of class

How can a school instill the idea that they are the drivers of marketing? Inside the class room there should be multiple yet subtle ways to "sell" another related class. Then, it seems more formal ways at the beginning and end of a course. Let alone, in passing, like: what's next for your classes?. Outside of the school, shouldn't there be a way to promote thinking of this position as more than just a job? Open to feedback. Thanks.

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