Software for Placing Buys
What experience have other people had with using software to facilitate the media buy?
The software we use is a system we built internally that generates buys and reporting from the data we input. We specialize in direct response so data from external sources is often not useful for us in making decisions in how to most effectively allocate dollars. We know there are many options out there that provide valuable data, however, for us at the end of the day we are concerned only with generating responses that lead to starts so unfortunately we can't provide much data on other software out there.
