CPL expectations
In this section a couple of numbers were thrown out as... expectations for CPL. Do you have a general guideline for what CPL ranges are expected, good, bad, etc. for the different types of media. This would be helpful...
What would be considered too high for a CPL for example...and something we should not run again (I know the extremes but... the grey area is more confusing).
If you don't have general guidelines, could you tell me how I might go about 'setting' my expectations for CPL.
