Employment papers
We have found in most of our markets that the Employment papers have provide better leads than the traditional papers. Is this pretty common now in most markets?
Are you saying they provide better Cost Per Leads or more qualified leads that turn into starts? We have experienced for years now that the Emp Pubs provide better CPLs than any other publication. So to answer your question, yes, it is common.
I know that here in Detroit you see most ads running in the employment papers. Very few or no ads run in the daily publication
As standard major daily circulation continues to decline as more and more readers choose to recieve their news from other sources, such as the Internet, employment publication circulation has remained generally strong.
We recommend having employment publications a part of your standard traditional media schedule if not already running them.
