April Start Date!
If we have start date in April, what would we do to gain more leads?
Alice-
Can you fill me in at all on what you are currently doing and how far out you build for your starts?
A piece of good news I can tell you for an April start it that we are seeing less seasonality in leads for the most part. Traditionally, it seems like the beginning of the year boost to lead flow dropped off around the middle of March, impacting an April start. We see less of this all the time, which should help you out.
Stay focused on an even plan through the year if you can to build for April. Sometimes schools get too focused on a start at the beginning of the year and then the marketing gets complacent, hurting spring starts.
Hope that helps a little. If you can give some more specifics though I can try to give you some more targeted advise.
Mike
