Companies use social media and it has become an important part of a st
Companies use social media and it has become an important part of a student’s life…thus moving it to the classroom is natural
Launching a new brand in the age of social media
Kellogg’s challenged ad agency Leo Burnett Worldwide to introduce their new brand Crunchy Nut into the VERY cluttered cereal market. The result? A successful PR event that utilized social media to extend their reach.
Check it out…
http://youtu.be/AneeqB5HeOo
Do you remember this event? Or better yet, is the brand familiar to you? What is your opinion of the product launch?
Sabrina,
I love this story. I will have to use it. It is an important tool in the business world. I am going to look at this and use it in my course!
Dr. Kelly Wilkinson
