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Students as customers

The education of the student can be seen as in business. In business to get your product to the consumers you have to market to the right market, and understand their needs and wants.  The same can be said about students they have needs and wants it is up to educators to figure out how to meet those needs and wants .

The instructor should find out the idea of 'whats in it for me' and try to acheive that objective with the students.

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