It is important to be empathetic to others. 

Noncompliance can result in loss of the student's trust and motivation to pursue their education. 

It is important to stick to the facts and not misrepresent. 

Holding up integrity and knowing what could be referred to as fact or fiction in the long run is always in the best interest of the student. 

It is important to keep statements and representations factual. 

Disclosures are published factual statements.

There is a strong commitment, legally, to practice ethical and complaint communication practices. Can-Spam Act and DNC registry are examples of protecting those individuals. 

While we might be handling all aspects of the paperwork, it is important to be knowledgeable about the process and next steps to ensure the student feels comfortable and confident in the process. 

I comprehended the importance of being well informed and knowledgeable about your institution to ensure that the prospective student and the institution are a great fit.