It is critical for instructors to model professionalism to their students and all others with whom they work.  As role models for their professional area, instructors set the standard for the professional conduct that their students need to acquire. This group is for educators who aspire to discuss and master the competencies necessary for exemplary performance and top customer service in a dynamic, rapidly changing higher education landscape.  Group members share best practices, ideas, thoughts, reflections, and resources to help colleagues across the globe improve performance.