Whether we are working with local or international students, we must always be transparent and clear with the information we provide. You are the first point of contact they’ve had with your institution, which makes you their representative. Make sure to provide accurate, up-to-date information and manage the expectations of students who are placing their trust in you.

By following these practices, you will not only help create satisfied students who value your institution’s service, but you will also build a professional reputation that the industry will recognize. I believe that having these guidelines included in training is very helpful, as they reinforce best practices in recruitment—not only for admissions agents, but also for how we advertise our institutions.