Honesty First: Always prioritize truthfulness in interactions with students and stakeholders.

Alignment of Values: Ensure your personal beliefs align with the ethical standards of your organization.

Ethical Customer Service: Exceptional service should never compromise ethics or hinder student development.

Non-Discrimination: Uphold admissions standards that promote equal access and service without prejudgment or discrimination.

Vigilance and Responsibility: Stay alert to moral issues, and actively engage rather than avoiding situations that are morally questionable.

Commitment to Morality: Make an unwavering commitment to act in morally appropriate ways at all times.

Transparency Matters: Providing incomplete information is as detrimental as not telling the truth; be transparent.

Effective Communication: Ensure that your messages are clear, and take responsibility for the receiver's understanding.

Continuous Learning: Seek training to enhance knowledge, skills, and abilities for better service to students and the organization.

Family-Like Treatment: Treat colleagues and students with the same care and respect you would offer to family members.

Legal Awareness: Stay informed about the laws governing your profession, workplace, industry, and jurisdiction