I've learned that the guidelines for schools are very specific about the policies and procedures that they must or may do. The nuances of where and how information is provided is very important when considering student privacy. 

Being informed early allow for a quick response whether it is a disaster or emergency situations. We all can benefit if advance warning are in place. There are many incidents that student are in jeopardy of injuries on danger where the benefit of knowledge can prevent tragic outcomes.  Early warning are strategic in reducing negative outcomes.

I learned that basically to keep students records confidential and to protect the students rights.

Our role is to inform the student not influence their decision by persuasive measures. 

I didn't realize there was a law about SPAM email.  The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop unwanted emails, and spells out tough penalties for violations.  Despite its name, the CAN-SPAM Act doesn't apply just to bulk email. It covers all "commercial messages,"

Students deserve an open-door policy. This build trust and promotes transparency.

A culture of compliance is important for a teams success and to ensure that trust has been built between leadership and students. 

I have learned that getting to know your school's marketing team is beneficial. As this helps you learn more about what your prospective students already know. This also get's you ready for what maybe coming down the pipeline.