<p>My take-away was the service-based pitch versus the mission-based pitch. I never realized how I've been actively doing the service-based pitch, and I learned how I can reframe my conversations with prospective industry partners to the mission-based pitch. Having concrete examples of outcomes, and a pitch that focuses on how the value and benefits of our instituitions services can offer soultions to the industry partners needs will help us differentiate from other instiutions/programs.&nbsp;</p>