What I have found to be successful is to ensure the veteran emphasize the "3 M's" or as you have so correctly called the soft skills. There is not a large call in corporate America for an infantryman, but there is a large call for those that have experience leading and supervising MEN, who have experience accounting for MATERIAL, and who have experience operating under a budget or saving MONEY for their organization. These three skills translate very well to those companies who are looking for skilled leaders. Again, infantrymen and tankers are not in large demand, but the soft skills that they learned in these trades are the most advanced skills that veterans bring to corporate America.