Hi Karina, Just to share some experience, my office used Facebook in different ways for multiple goals. We created a Career Services Profile page so we could "friend" graduates. We had to wait for students to be graduates as "friending" students was against fraternization policies. Once we friended graduates, our shared Career Services profile could be used by all career services advisors to private message graduates, see their wall posts, and get their updates in the news feed. This helped us data mine, monitor behaviors, and communicate with graduates which helped us optimize our ability to achieve employment rate goals. We also created a Facebook Alumni group so we could leverage the community to help each other and students. We used this group in simple ways - for instance, we could toss a question out to the group such as what their favorite resource websites were for graphic design and they'd jump in and share. We could post a portfolio website of a student and request feedback on the work as another example. This was helpful in very practical ways. A third way we used Facebook was as a Page and we focused on building our "likes" among students. We ran contests and had "secret" Facebook-only events to create a feeling of exclusivity for our Facebook followers to drive actions such as resume reviews, portfolio reviews, employer site visits, etc. This helped us as we used these tactics to encourage students to work on things like their resumes and portfolios well ahead of graduation so they were better prepared and had already begun networking. It also helped us build a pipeline of ready candidates for open job orders to place students prior to graduating. I hope some of these practical tips help give you ideas. We used Twitter primarily for our own professional development (PLN). I found Twitter to be ideal for listening and learning from others. Robert Starks Jr.