Public
Activity Feed Discussions Blogs Bookmarks Files
Discussion:
Challenges

Hi Katherine,

What do you mean by streamline/consolidate? What is the current process and what issues are you specifically looking to solve? Maintaining a relationship with graduates can be challenging and as they say, "out of sight, out of mind." Thus, if departments choose to use the one-to-many communication capabilities of social tools while building their alumni and/or student communities, it can help you maintain affinity with your audience and can influence their perception of your department. If departments are very strategic about using their social channels to build & maintain strong relationships, when you do have "asks" such as guest speaking in your example, it can improve the likelihood of getting a "yes." Imagine all the potential employers with whom you might be able to connect. I used to use advanced search features in LinkedIn to find people in specific positions in specific companies even in specific geographical locations. Once I found them, I'd see what groups they participated in and would join those groups - slowly, I'd insert myself into conversations, be helpful, and build rapport. It led to many long-term relationships with advantages such as new advisory board members, portfolio critiques for our students, and even internship/job opportunities I would have never known about had I not been able to take advantage of social tools to make those targeted connections. There's many ways you can use these tools to bypass the typical walls that prevent us from being able to connect with others! Thanks for sharing.

Robert Starks Jr.

Sign In to comment
Related Learning Opportunities