Hi Steve, I have found Twitter is best used to listen. Think of Twitter like a news service - what do you want to stay up on - job search tips, industry news, etc.? Find the influential users on Twitter tweeting about your topics of interest and follow them. I compare it to subscribing to magazines only you are following people. I scan my Twitter stream daily to stay current and fresh on my own topics of interest. You can find Twitter influencers on topics using tools like listorius or wefollow. Regarding the social tools you advocate students use - have you found one (or a few) that they tend to like most and why? Robert Starks Jr.