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HI Krista
Sounds like maybe your Placement Department needs to learn about the programs you offer for students to start their own business. Then the Placement Department might be able to offer workshops to supplement what is already taught. "Starting Your Own Business" classes are very popular. You would invite the community as well. While in the course new people can learn about all the offerings at your school. Another example of how the Placement Department can increase enrollment.
Best wishes
Susan

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