In my Marketing Courses, we have a section on Global Marketing. As such we review cultural differences as well as economic, political/ regulatory, social and legal differences. As an exercise, I have students research a US ad and an International Advertisement for the same product by which they compare/ contrast each and share with the class. I think this exercise can be expanded upon to review the different perspectives the market would have a for each brand, its use, etc. in each country. Further, student can be asked review the culture of that country and reflect upon what would be key employablility skills needed to in today's Global Economy.
