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The Strategic Plan

So well said, Mark. A plan shows that we have choices and options. Sometimes we forget that. Sometimes we think we are stuck with the ways things are going and forget that we can make changes. Sometimes strategies don't work. A plan helps to evaluate whether the concept is worthy and just needs to be handled better or really needs to be scrapped. We work with school owners who have great programs but enrollment is off. They want to scrap the program. Instead they might want to determine if they are running after the wrong market. They need to figure out what demographic should be enrolling in the program and then target ways to reach them. Yes, plans have to be living and dynamic. Thanks, Susan

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