In this module, I learned that delivering excellent customer service is essential to student satisfaction, retention, and the overall success of an educational institution. The course emphasized that everyone in the organization—not just front-line staff—plays a role in creating a positive experience for students and employers. I also learned about the Service Profit Chain, which shows how employee satisfaction leads to better service and stronger customer loyalty. The module highlighted the importance of listening to feedback, recovering from service issues effectively, and continuously improving. Most importantly, I now understand that a strong customer focus requires ongoing effort, the right attitude, and a culture of service throughout the institution.
