Discussion: The Pros and Cons of Life-Changing Ideas
Changing the world with new ideas doesn’t always bring positive outcomes, such as the addition of value to a product line, a business, or a society. When faced with innovative ideas, marketers must take into account both the potential positive and negative effects of putting those ideas into practice.
To prepare for this Discussion, review articles about self-driving cars such as those that are being developed by Google. Consider the positive and negative implications of introducing these vehicles into the market, focusing specifically on the possible social and economic impacts.
Post an evaluation of self-driving cars from a design perspective. Your evaluation should include the following:
- A description of the positive and negative social and economic impacts of self-driving cars.
- An analysis of the feasibility of introducing self-driving cars in the United States and in India, given the impacts you have identified. In other words, do the benefits of the product justify the means/impacts? Explain why or why not.
