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Can you explain in what way employers are interseted in the goals of grads? Are you referring to resumes? We think resumes are best when they simply include education and work experience. Many times people really don't know what their short and long-term goals are. Of course asking grads and having them think and write about their goals is a great exercise. It's useful when people are interviewing and that question is asked. Thanks, Susan

Many of our grads are placed in small advertising studios or agency, where the owner is onsite working and running the operation. If the grad is interested in starting his own firm they may hire him at entry level - however if the grad is interested in moving up the ranks in a company many of these place don't have any latter for the employee to climb, so they would want to stay on too long. So it that case it would not be a good fit for the grad to start his career there.

Interesting point, Maureen. What you have indicated is that it is important to know the long-term goals of each grad. Particularly in your industry where people can work for companies or free lance or on their own. Sometimes students can't articulate this clearly and may need help. Or they don't know all their options. Thanks, Susan

I think the same that objectives are useless
but a summary detail of all students skill is more effective. They are applying for a position and skills and abilities is what employer wants to hear.

We also agree. For an entry-level employee the best strategy is to prepare a short and to-the-point resume. It should include skills and knowledge learned and if there was an externship then skills practiced in a job environment. We think that some hobbies or community service should be included to further demonstrate the drive and interests of the candidate. Thanks, Susan

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