I have learned the importance of utilizing adjunct faculty members to provide current industry standards that can enhance curriculum instruction and development. As a faculty manager, it is important to hire faculty members based on institutional need, educational preparation and experience.
Highlighting faculty qualifications that surpass the generally accepted standards can be one area of market differentiation for an institution i.e. hiring Medical Coding instructors that hold several different types of credentials from both AAPC & AHIMA.
As I am hiring faculty, I will consider the "real world" expertise that they will bring to the classroom. I will also consider their level of expertise with the various types of online learning and LMS systems (static versus interaction).
Hiring industry professionals with current workplace experience provides a wealth of knowledge to the classroom experience and makes it more relevant as the students prepare for externship.