You should not rely on just one area for recruitment. Talking to current staff and faculty is a great way to network also.
It is rewarding to know that I have been using a number of these strategies to recruit faculty members at WCU as well as other institutions.
I think it is important to examine the recruitment process periodically to achieve desired outcome. Finding the right fit for both the organization and the candidate allows for a better relationship from the beginning.
When we've struggled with finding good applicants, I often wondered if it was the quality of the ad. The four key factors to a good ad should help us going forward to grab their attention and create a desire for the job.
Good point about tracking what works and what doesn't in the recruitment process and hanging onto contact info for candidates who were not a good fit for the current position as they can be for future positions.