Dr. Jean Norris

Dr. Jean Norris

Location: 55 e. jackson blvd., suite 950, chicago, il 60604

About me

27 year veteran of the education industry working in both proprietary and non-profit higher education.  I have served primarily in the roles of marketing and admissions administration as well as a faculty member and academic dean.  My passion is training and employee development by providing innovative content and delivery that reinforces compliance and meets the demands of today's student consumer.  Our admissions training program, EnrollMatch is the FIRST and ONLY admissions training program to receive a legal seal of approval for meeting all national and regional accrediting agency admissions related standards.  To learn more please visit www.enrollmatch.com

Interests

training, admissions best practices, compliance, guidance counseling, sales

Skills

developer of enrollmatch - the ethical enrollment process; author; speaker; trainer; personal coach

Activity

Excellent! Continued success to you, Nina!

If you are responsible for admissions training, how will you lead the charge to adapt to the needs of today's students while considering governmental influence and organizational goals?

Given the way most admission professionals were taught to sell, how will the career college industry adjust?  Current approaches are not only being scrutinized but they're also very ineffective. 

Just curious if there are any thoughts out there on the role of the admissions office on student retention.  Specifically, is it valuable to have admission reps responsible and accountable for retention efforts or should they just focus on bringing students in the door?

YEAH! Congratulations, Brian. Keep up the good work.

Thanks, Brian. I believe the key is to be straightforward and confident vs. afraid and avoiding. The latter approach just creates a lack of trust. Being honest about cost is essential and being knowledgable about why it costs more (in some cases) is important. Career colleges and community colleges are different delivery models all together. Remember...people will pay more for something they want. Perhaps it's worth it to pay more so they can take the classes they want to focus on and get into a job faster. Or maybe it's they will pay more for the flexible schedule that allows… >>>

Very nice, Nina! It's what we call "exploring the environment". In former training programs this "probing" was designed to only serve the needs of the admissions rep. Sort of finding out what is wrong (need) and then positing the school as the solution. Newer approaches add questions and discovery to help the prospective student find out what is going on in their life and what their options are. More of a counseling approach vs. sales approach. Many of the areas you mention are useful to help the student figure things out. What other questions might you add to help them… >>>

These are great goals, Nina. What specifically will changing these behaviors give you that you don't have now?
These seem to be questions that will provide some thought - which is a good thing. I'm curious how you know what questions to ask and when to ask them.
Great observation, Brian! It sounds as if you were using what we call Level 3 Listening. You apparently realized, beyond her words, her environment was distracting. That shows respect and builds trust. My bet is she will show up. Please let me know!

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