Showing gratitude through thoughtful correspondence—whether to references, mentors, or supporters—reinforces the importance of relationship-building in career development. It reflects positively on a candidate’s character and professionalism, leaving a lasting impression that can lead to future opportunities.

Preparedness is one of the most universally appreciated qualities in a candidate, and bringing physical copies of marketing materials exemplifies this trait. In an era where digital tools are often relied upon, having tangible materials showcases a proactive mindset. 

Comment on Shereen Sadlek's post: By framing résumé design as a strategic exercise, we empower candidates to think critically about their career narratives and the results they bring to the table, which is ultimately what hiring managers are looking for. It’s a powerful mindset shift that not only enhances résumés but also shapes how candidates approach their careers overall.

I feel it is critical in any piece of writing to know who your reader is, and a resume is no different. Also, organization is key in resumes, which will help the prospective employer determine if someone is a good fit for the job. 

It is a great suggestion to offer in-person and online survey's to collect after event data; these survey's need to be sent to students, employers, volunteers, e.g. to measure the success of the event.  This will help determine how to make future events better.

I really enjoyed the modern resume techniques. I teach a writing class and feel I can have students practice some of these techniques in that class, especially in terms of keeping the employer in mind when adding information into the resume. 

Preparing students ahead of the event is important.  Hold workshops of varying hours to accommodate scheduling conflicts.  Hit on topics like resumes and tailoring it to be industry specific.  Prep them for having a strong elevator speech so they stand out. Remind students to dress professionally even for a virtual event.  Most importantly, I learned that strong, effective communication and reminders about the event effects campus buy-in and the overall success of the job/career fair.

Maintaining a strong partnership will guarantee a good return on investment.

Employer engagement is a dynamic relations based on knowledge of each institution.

You have to be precise on all points if your branding is going to succeed.