Misrepresentation isn't judged by intent but by the impact it has. Additionally, word choice is crucial, so it's important to think carefully before speaking.
Misrepresentation, although not intentional, can cause the student to make a decision based upon the responses given about the school.
Superlatives are easy to fall victim to if you are not concious of how you present your schools programs.
You do have to be careful with using certain words that will create a superlative statement.
Just remember the most superlatives are adjectives ending in "st". Don't use them.
Be precise when disclosing numbers, never use superlatives
When providing information regarding the school/programs, have facts.
Make sure to give accurate and precise information when it comes to your institution and do not "guesstimate"!
I learned that stating the facts and being upfront and honest with the student about outcomes is the best way to answer any questions a student may have about enrolling in school.
As you discuss the program, you MUST give only the FACTS, something that has been proven by measurement
When talking about the school it is important to make factual statements instead of trying to oversell with false information.
It is important and better to communicate accurate information to avoid misrepresentation of information. Misrepresentation can happen often even unintentionally thats why it is good to be aware of the specifics of information.
Utilizing proper representation helps set a realistic expectations of the outcome of enrollment.
Being vigilant with word choices in conversations about the program, outcomes, ratings, rankings and such is foremost as to not imply inaccurate information.
There is an easy way to tailor our words to be more factually accurate and avoid giving any false pretenses to students.
Any comment about the school should rely on real data and without overestimating them
Misrepresentation, whether intentional or unintentional, can damage the reputation of the institution and erode the trust of students and the wider community. By implementing comprehensive compliance training programs, institutions can ensure that faculty members are well-versed in the regulations, policies, and ethical standards that govern their roles.
When stating your opinion(s) be sure to declare them as opinions to prevent consequences.
State the facts, don't exaggerate
