Students perceptions are the ones that show determine our value. It is true thats risks and effort must be considered when determining value.
Really like the presentation of Value with the formula. Often reps will just consider price without looking at benefit, effort, and risk. I have been adding that into the cost - since tuition is abstract until you get to monthly payments, but it should be considered seperate. For example, the effort involved in changing routine, or even driving for more than 5 minutes in the valley - all of that should be considered.
great concept of VALUE=BENEFIT-EFFORT-RISK-PRICE
