The decades of social media has changed the world traval and toursim industry in a fundemental way. Today's hospitality industry exceedinly relys on social media to engage customers and clients in dialogue and recognize their needs.
Studying this module prompts me to modify our hospitality & tourism education curriculum in the near future. The updated curriculum should certainly incorporate the concept of responsible social media use as a critical component of global digital citizenship and as an essential skill for employability.
I have been training the students to fumulate right questions before conducting interviews with the hospitality industry professionals and international parteners. With the GFT mothod, I now have tools to improve the questions formulation process.