Victoria, Since we all do basically the same thing with many of our programs, the path to setting yourself apart is service from admissions through to career services. Just like any sector of business, the ones that lead their sector usually put out a better product and provide the best service. Since our product is education, the service is coming from your faculty and your staff. Creating a world-class team focused on daily service to each and every student is how you "appeal" to students. Christopher Nickell