S. I. Nusrat, I can relate to this question -- an your answer -- from a personal level, as I have written many new degree programs and certificates for accreditation. Here's a point often overlooked by administration - You have to market those programs as well! When I taught at a midsize midwestern university, our existing art department constantly suffered simply because the university did not know how to market it, and finally failed to market it at all. They were focused on building the university brand, but they did not understand that a new program needs careful nurturing to get off to a good start. When creating a new program, in my experience, you must have a discussion at the highest levels (VP of Marketing, University Provost, Board of Trustees, President) to discuss marketing strategy. All the demographic information in the world won't help you if you do not market your program in the right channels. Lisa Sharpe