Yes, Christopher, budgets are very important. It's like the chicken and the egg? Which comes first? Maybe goals and ways to meet them come first. And then the budget to implement the goals and to demonstrate the outcome. If someone can show that it takes $1000 to get $50,000 worth of new student enrollments, that could be money well spent. Creativity can emerge when people have great ideas they are excited about. And then use their creativity to develop ways to economically reach them. Thanks, Susan