Social Media/Communication
Our institution uses Social Media as a way to positively interact with students and encompass their successes.
Currently, we use Facebook, Twitter, Instagram and LinkedIn.
Our connections via Social Media allows students to be "tagged" in school photos such as, graduation, student success days, orientation and much more.
We have found with these accounts, students are posting Dean's List certificates online as a success story, they send in testimonials and are able to make friends with current students. With this, it turns into a self-made mentoring program.
All these sites and interactions help our struggling students, people on the fence of enrolling and helps open a large door of communication and success stories not only for students but for staff too.
Student success rises, study groups start and retention stays high. This is truly a win/win!
Plus, this helps us keep track of our students. If they are on Facebook, we have access to email addresses, phone numbers and mailing addresses if privacy settings allow. Just another tool to use in all aspects.
Myles,
Great post! You really show how social media can be used in many different and positive ways. I love the idea of having students tagged in photos of the school events, what a great promotional opportunity for the school.
I have seen some schools assist their students in setting up a professional page on Linked In as part of the process before graduation. It helps set them up with professional contacts they can use in the future and provides and instant connection with the school.
Cheryl Kesson
